Anua Heartleaf Succinic Moisture Cleansing Foam 25ml

Anua Heartleaf Succinic Moisture Cleansing Foam 25ml — The K-Beauty Cleanser Your Skin Has Been Waiting For

If you have ever scrubbed your face clean only to be left with that tight, parched, post-wash feeling, you already know that not all cleansers are created equal. The Anua Heartleaf Succinic Moisture Cleansing Foam 25ml takes a completely different approach. Born from the Korean skincare philosophy of gentle efficacy, this travel-sized powerhouse delivers a thorough, deep cleanse without ever compromising your skin's natural moisture barrier. Whether you are battling stubborn breakouts, frustrating clogged pores, or persistent oiliness, this cleanser was formulated with your exact concerns in mind.

Now available in Bangladesh through Glowza BD — one of the most trusted sources for 100% authentic K-beauty products — you can finally access this cult-favourite Korean cleanser at a competitive Anua Heartleaf Succinic Moisture Cleansing Foam price in Bangladesh, without the risk of counterfeit products.

What Is the Anua Heartleaf Succinic Moisture Cleansing Foam?

The Anua Heartleaf Succinic Moisture Cleansing Foam is a gel-type facial cleanser designed specifically for sensitive and acne-prone skin types. Made in South Korea by the brand Anua — known for its commitment to clean, organic-first formulations — this cleanser pairs natural soothing botanicals with clinically proven active ingredients to create a well-rounded cleansing experience that goes far beyond simply washing dirt away.

The 25ml size is the official mini or travel version of the full-size 150ml product, making it ideal for first-time users who want to try the formula before committing to a full bottle, or for frequent travellers who need a TSA-friendly face wash on the go.

Key Ingredients & What They Do For Your Skin

Heartleaf Extract (Houttuynia Cordata) — 10,000ppm

The star ingredient and the product's namesake, Heartleaf Extract (Houttuynia Cordata) is a powerful anti-inflammatory botanical traditionally used in Asian herbal medicine. At a concentrated 10,000ppm dosage, it works to calm redness, neutralise irritation, and provide antioxidant protection against environmental stressors. This makes the cleanser particularly effective for those dealing with reactive, rosacea-prone, or post-acne inflamed skin.

Succinic Acid — 5,000ppm

Succinic Acid is a gentle organic acid that sits between the potency of AHAs and BHAs — strong enough to regulate sebum production and exfoliate dead skin cells, yet mild enough not to trigger irritation. At 5,000ppm, it works to unclog blocked pores, smooth uneven skin texture, and prevent the build-up that leads to blackheads and whiteheads. Unlike harsher exfoliants, it performs its job without disrupting the skin's protective acid mantle.

Salicylic Acid (BHA)

One of the most trusted ingredients in acne care, Salicylic Acid is oil-soluble, meaning it cuts through sebum to penetrate deep inside pores. It dissolves the debris, dead skin, and excess oil that clogs follicles — directly targeting the root cause of breakouts. Its presence in this cleanser means you get active pore-clearing action with every single wash, making it a true multitasker for acne-prone skin.

HEARTEASE™ Complex — Houttuynia Cordata Extract + Protease

Anua's proprietary HEARTEASE™ complex combines Heartleaf Extract with Protease, an enzyme that breaks down proteins. This enzymatic action gently dissolves dead skin cells and protein-linked impurities without the need for physical scrubbing, reducing the risk of micro-tears and irritation. It is essentially a leave-on-skin-style exfoliation happening during your cleanse — effortless and irritation-free.

Ceramide NP

Ceramides are lipids that naturally exist in your skin barrier. Ceramide NP replenishes depleted lipids that are often stripped away by harsh cleansers, ensuring that your skin barrier stays intact and well-hydrated post-wash. This is the ingredient that sets this foam apart from typical face washes — it actively restores rather than depletes.

Panthenol (Pro-Vitamin B5)

Panthenol is a skin-identical moisturiser that draws water into the skin and helps retain it. Combined with Ceramide NP, it ensures that even after rinsing, your skin is left soft, supple, and comfortably moisturised rather than tight or irritated.

Why pH 5–6 Matters More Than You Think

Your skin's natural pH hovers between 4.5 and 5.5. Most traditional soaps and cleansers have a pH of 9–11 — far too alkaline — which strips the acid mantle and leaves skin vulnerable to bacteria, dryness, and sensitivity. The Anua Heartleaf Succinic Moisture Cleansing Foam is formulated within the pH 5–6 range, closely matching your skin's own pH. This means it cleanses effectively without disrupting the delicate ecosystem of your skin barrier, making it genuinely suitable for daily use even for those with highly sensitive skin.

Texture, Lather & Sensory Experience

The cleanser begins as a translucent gel with a smooth, almost silky texture. When activated with water and worked between the palms, it transforms into a dense, rich, and creamy foam — the kind that clings gently to the skin rather than dripping off. This generous lather means even a small amount (especially in the 25ml size) goes a long way, giving you consistent coverage across the entire face with every use. It rinses off clean without leaving residue, and your skin feels balanced and refreshed — never stripped.

Who Should Use This Cleanser?

The Anua Heartleaf Succinic Moisture Cleansing Foam 25ml is most suited for:

• Oily and combination skin types that need sebum regulation without harsh drying.
• Acne-prone skin that benefits from BHA-based cleansing.
• Sensitive skin types that react to most face washes with redness or tightness.
• Dry but acne-prone skin — a surprisingly common concern addressed by this formula's moisturising actives.
• First-time K-beauty users looking for a gentle entry point into Korean skincare.
• Travellers who want to maintain their skincare routine in a compact, travel-safe size.

How to Use the Anua Heartleaf Succinic Moisture Cleansing Foam

1. Wet your face thoroughly with lukewarm water.
2. Dispense a small amount of the gel cleanser onto your palm.
3. Lather it between your hands until a rich foam forms.
4. Apply to your face and massage gently in circular motions for 30–60 seconds, paying extra attention to the T-zone and any congested areas.
5. Rinse thoroughly with water and pat dry with a soft towel.
6. Follow with your toner or essence as part of your regular routine.

For best results, use morning and evening as the second step in a double-cleanse routine, after an oil-based cleanser or balm. Browse the full range of cleansers available on Glowza BD to build your complete cleansing routine.

About Anua — The Brand Behind the Formula

Anua is a South Korean skincare brand built on the philosophy that effective skincare should also be pure and responsible. The brand prioritises organic, natural ingredients and minimal yet purposeful formulations. All Anua products are 100% made in Korea and crafted with sustainable packaging. Their bestselling line — which includes the Heartleaf 77% Soothing Toner, Heartleaf 80% Soothing Ampoule, and 5-Zero Mild Sun Cream — has earned a devoted following among dermatologists and K-beauty enthusiasts worldwide for consistently delivering results without unnecessary additives.

You can explore the full Anua product range available in Bangladesh at the Anua brand page on Glowza BD, where every product is guaranteed authentic and sourced directly.

Anua Heartleaf Succinic Moisture Cleansing Foam Price in Bangladesh

Compared to importing directly or purchasing through unofficial resellers, the Anua Heartleaf Succinic Moisture Cleansing Foam price in Bangladesh on Glowza BD is highly competitive — and most importantly, backed by an authenticity guarantee. The 25ml size offers an accessible entry point for those new to the product, while the full 150ml size is available for those ready to make it a daily staple. Glowza BD regularly offers deals and bundle options, making premium Korean skincare genuinely affordable for Bangladeshi customers.

Why Buy From Glowza BD?

• 100% Authentic Products — sourced directly, no grey-market risk.
• Bangladesh-based delivery — fast shipping across Dhaka and nationwide.
• Dedicated K-beauty curation — every product is carefully selected for quality and efficacy.
• Trusted by thousands of skincare enthusiasts across Bangladesh.

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Frequently Asked Questions (FAQs)

Q1. Is the Anua Heartleaf Succinic Moisture Cleansing Foam 25ml the same formula as the 150ml?

Yes, absolutely. The 25ml is the official travel/mini size of the same product. Both Korean and translated packaging contain the exact same formula — only the quantity differs.

Q2. Can I use this cleanser if I have dry skin?

Yes. While it is particularly effective for oily and acne-prone skin, the inclusion of Ceramide NP and Panthenol makes it suitable for dry and dehydrated oily skin as well. It cleanses without stripping moisture, making it far gentler than most cleansers for daily use on drier skin types.

Q3. Is this cleanser safe for sensitive skin?

Yes. The pH 5–6 balanced formula, combined with Heartleaf Extract's anti-inflammatory properties, makes it one of the gentler options for sensitive skin. It is free from parabens, sulphates, silicones, PEGs, and drying alcohols.

Q4. Does the Salicylic Acid in this cleanser cause purging?

Because it is a rinse-off product, the Salicylic Acid has limited contact time with the skin, reducing the risk of significant purging. Some users with very congested skin may experience mild initial breakouts as pores begin clearing, but this typically subsides within the first few weeks of consistent use.

Q5. Can I use this as part of a double-cleanse routine?

Absolutely — in fact, this is the recommended approach. Use an oil-based cleanser first to dissolve sunscreen and makeup, then follow with this foam cleanser as the second step for a thorough, gentle, water-based cleanse.

Q6. How many washes does the 25ml size provide?

On average, the 25ml travel size provides approximately 20–30 uses depending on the amount used per wash. It is ideal as a trial size or for short trips of up to two weeks.

Q7. Does this cleanser contain fragrance?

Yes, the formula does contain a small amount of fragrance. Those with extreme fragrance sensitivity should patch test before incorporating it into their full routine.

Q8. Is Anua cruelty-free?

While Anua formulates its products with natural, sustainable ingredients and follows ethical production practices, the brand is not currently certified as cruelty-free by international certifying bodies.

Q9. Can I use this cleanser twice a day?

Yes. The mild, pH-balanced formula is designed for daily morning and evening use. However, if you have very dry skin, you may prefer to use it only in the evening, and rinse with plain water in the morning.

Q10. Where can I buy the Anua Heartleaf Succinic Moisture Cleansing Foam in Bangladesh?

You can purchase it directly from Glowza BD, which guarantees 100% authentic products. Glowza BD ships nationwide across Bangladesh, offering a reliable and trusted way to access genuine Korean skincare at a fair price.